Post by Slim K team on Sept 7, 2008 1:14:37 GMT -8
Coke Zero rebands with James Bond motif
for `Quantum of Solace`
Coca-Cola Zero is to rebrand to “Zero Zero 7” as part of a wider marketing campaign to promote new James Bond movie “Quantum of Solace”.
The multi-million pound deal is part of a broader global partnership and is the first major collaboration for the Coca-Cola Zero brand on an international stage since its launch in 2006.
Coke Zero will be supporting the film release with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets. The limited edition bottles will roll out in UK department store Harrods next month.
Global activity, created by Wieden & Kennedy, will include through-the-line advertising alongside promotional and on-pack marketing.
Bobby Brittain, brand director at Coca-Cola Great Britain, says: “We’re delighted to be involved in this exciting project.
“The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20 something men.”
Coke Zero, often dubbed “Bloke Coke”, launched a major marketing campaign in April which used the strapline “A Taste Of Life As It Should Be”. It also works with Manchester United footballer Wayne Rooney on the “Street Striker” competition to find the nation's best street footballers, which features on Sky One.
for `Quantum of Solace`
Coca-Cola Zero is to rebrand to “Zero Zero 7” as part of a wider marketing campaign to promote new James Bond movie “Quantum of Solace”.
The multi-million pound deal is part of a broader global partnership and is the first major collaboration for the Coca-Cola Zero brand on an international stage since its launch in 2006.
Coke Zero will be supporting the film release with a through-the-line advertising campaign alongside promotional and on-pack marketing initiatives across a number of global markets. The limited edition bottles will roll out in UK department store Harrods next month.
Global activity, created by Wieden & Kennedy, will include through-the-line advertising alongside promotional and on-pack marketing.
Bobby Brittain, brand director at Coca-Cola Great Britain, says: “We’re delighted to be involved in this exciting project.
“The new edgier Bond persona is the ultimate embodiment of the Coke Zero brand personality, and is expected to deepen the brand’s engagement with its core target audience of 20 something men.”
Coke Zero, often dubbed “Bloke Coke”, launched a major marketing campaign in April which used the strapline “A Taste Of Life As It Should Be”. It also works with Manchester United footballer Wayne Rooney on the “Street Striker” competition to find the nation's best street footballers, which features on Sky One.